The ideal candidate has the technical acumen to define and execute an acquisition and retention growth plan, communicate effectively with product managers, engineers, and other stakeholders, has excellent time management abilities, and is passionate about having an impact on users.
You are accountable for acquisition and retention funnel performance. In particular:
- Set up, scale, and optimize the acquisition and conversion funnel to turn leads into customers
- Create and execute a sustainable digital paid acquisition strategy.
- Develop the analytics stack that helps us understand product usage, and supports our product development process.
- Get under the skin of our target customers: Understand and experience their problems, their needs, desires, and their willingness to pay through interviews, analytics, surveys, and in-field user testing.
- Define and execute the plans and campaigns.